Challenge
The competition between oil companies can be fierce.
Solution
We helped OSI comfort gain attention and generate business by using humor, irony, and exaggeration to expose the process homeowners must go through to lock in an oil price. The multi-channel campaign was launched in the fall before the start of the home heating season.
Result
A substantial increase in new oil contracts and brand awareness while increasing calls for the client’s other homeowner services.
Direct Mail Card
Radio Commercial
