Challenge
Moloney Family Funeral Homes has been a part of long Island for almost 100 years and asked our help to connect with a Latin American audience.
Solution
Using the client's bilingual staff, we created a warm and sincere TV commercial focusing on family values - an important part of the culture. Placement is key, so we targeted Spanish networks as well as homes identified as Spanish.
Result
An immediate increase in leads and market-leading awareness for Spanish funerals.
